Affiliation works on partnership basis.

- Partnership with an advertising agency / network, with whom you choose to work. Frequently, you'll have to submit a site of your own and wait 'til you're approved before becoming an affiliate and/or publisher.

- Partnership with advertisers : you're not automatically authorized to publish a campaign. You have to subscribe to every campaign and often wait 'til you're approved, specially if the campaign is geo-targeted. Only after this approval, you'll be able to use the banners and links devoted to each campaign.

Nowadays you don't have to be rich to buy yourself a domain name and everybody is able to create his own site, become webmaster and provide quality of services.

Corollary for the advertisers is a far larger access to a lot of sites with traffic and (often, we hope...) quality.

It helps you to earn more money while helping advertisers to earn more money. And both without having to seek for publishers and/or advertisers : both tiers are in the same place waiting for each other.

In each advertising network you'll find a affiliation platform, where advertisers show their products and propose earnings, per click, impression, lead or sale.